Strategic marketing for international student recruitment

  • Pathways to practice
  • Publication date
    December 2016
  • Topics
    • Marketing & recruitment

PATHWAYS TO PRACTICE: A PRACTITIONER’S TOOLKIT

The EAIE’s brand new e-publication series Pathways to practice offers practical and easily implementable ideas for international educators. The very first volume of the series focuses on the important issue of strategic marketing for international student recruitment. International student numbers soaring and competition among institutions keeps growing. More than ever, it’s crucial to target your marketing efforts in order to reach the students that are right for your institution and programmes. Follow author Vicky Lewis’ recipe for success to find your pathway to better practice.

TABLE OF CONTENTS

03 About the EAIE
     Topic in context
04 Why strategic marketing?
06 Who is this for?
07 What can I achieve
08 Terminology
09 Key steps
13 Success checklist
14 Take-aways
15 Further reading
16 About the author

Would you like access to the full version?

A full download is only available for members. Please login or become a member to download the full version.