Programme Overview

With competition for international students growing each year, it is no longer enough to attend the right fairs, have the best promotional videos or the most effective CRM and agent network. Before recruiting, we need to identify our niche in the market, focus on the needs and wants of those students and determine the best method of satisfying them. But that’s not all. We also need to orient our institutions towards a process of providing that satisfaction. Only then can we can successfully, and truthfully, go out and communicate our offerings through various recruitment activities.

This interactive Spotlight Seminar explored successful recruitment across institutions throughout Europe and was packed with opportunities for information sharing, collaboration and discussion on all aspects of international marketing strategy. Check out the full programme below.

Reception, 27 March 17:00-18:30

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Networking reception with drinks and canapés. An opportunity for participants to network with fellow international marketing and recruitment professionals.