Alejandra Otero is the Founder & CEO at geNEOus - Education Marketing Experts With A Purpose, a consultancy optimising marketing and student recruitment strategies that empower educational institutions to meet the expectations of younger generations.
Previously, she served as a HigherEd Marketing, International Relations and Admissions intrapreneur in the USA and Europe. Alejandra is a sought-after speaker on digital innovation, marketing automation, international education, student enrollment enablement, AI and Gen Alpha.
In 2023, Alejandra was recognised by The PIE as one of the Top 50 Voices to follow in international education. After four years of contributing to the Marketing & Recruitment Steering Group of the European Association for International Education (EAIE), she has now joined the EAIE's Thematic Committee Marketing and admissions for the 2024-2026 mandate.
