Maria Kinast is a Senior Partnership Advisor at Studyportals. She has worked in higher education since 2009, starting as international student, then representative of Radboud University's Nijmegen School of Management. Following this, she developed the school's international recruitment strategy. Using the data of Studyportals’ 62 million unique yearly users, she currently plans the most effective online presence for universities. She helps develop digital strategy and processes for student funnel analysis, conversions and targeting.