W09: Future-proofing your funnel: Unlocking Gen Alpha insights for student recruitment excellence

09:00 – 17:00 CEST, 17 September 2024 ‐ 8 hours

Room: Session room 04

Workshop

It's time for change! The oldest batch of Generation Alpha will be knocking at your doors within the next two years! Although we can learn from their Millennial parents' behaviour, and they share some traits with Gen Z, Gen Alpha interacts in different terms, and educational institutions must prepare early to better attract them.

This full-day workshop will be an intensive and immersive experience, offering participants the opportunity to deep-dive into the complexities of modern international student recruitment. With case studies and hands-on activities, participants will leave with a clear roadmap to transform their recruitment strategies into tactics that match Gen Alpha's expectations and make a significant impact on their enrollment goals.

This workshop will help you:

• Understand generational differences: realise how differences between Millennials, Gen Z, and Gen Alpha impact student recruitment strategies
• Innovate in recruitment techniques: adapt engagement strategies to treat Gen Alpha prospects as co-creators
• Use new communication channels: acquire the skills to effectively use new channels and techniques to meet Gen Alpha in their world

Who is it for?
This workshop is designed for intermediate to advanced professionals with a minimum of 3 to 4 years of experience in international student recruitment. If you are ready to change the way you approach recruitment and are committed to staying ahead of the curve, this workshop is perfect for you.

Speakers

Alejandra Otero

geNEOus, USA

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Menno Kramer

Utrecht University, Netherlands

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Alejandra Otero

geNEOus, USA

Founder & CEO at geNEOus - Education Marketing Experts With A Purpose.

My purpose is to optimize marketing & student recruitment strategies to empower educational institutions in line with younger generation's expectations. Formerly, I was a HigherEd Marketing, International Relations and Admissions intrapreneur in the USA and Europe. I have been certified by Google and HubSpot in marketing, sales and education, and I am a speaker on digital innovation, marketing automation, international education, student enrollments' enablement, AI and Gen Alpha.

I am now undergoing my 4th year in the Marketing & Recruitment Steering Group of the EAIE, and from September 2024 to 2026, I will serve an additional two-year term, as a Marketing and Admissions Thematic Committee member.

I have been recognized by The PIE within the Top 50 Voices to be followed in international education in their 2023 edition.

: alejandra-otero-69189789

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Menno Kramer

Utrecht University, Netherlands

Menno has worked at several universities in the Netherlands and in student recruitment markets around the world. He specializes in funnel optimization and -conversion, improving institutions ability to make data-driven decisions. He is a passionate advocate of holistic student recruitment practices that take into account students’ wellbeing and mental health, as well as promoting a global mindset at universities. He is currently chair of DHENIM, the national platform for student recruitment in the Netherlands where he helps navigate the dynamics of a changing recruitment landscape.

: mennokramer/