Managing expectations and communicating difficult topics: A student’s journey through the funnel (112)

14:30 – 16:00 CEST, 18 September 2024 ‐ 1 hour 30 mins

Poster session

When deciding to study abroad, students must have the right expectations. Information must be communicated clearly at every point in the recruitment funnel, from choosing whether to apply to deciding to enrol. In this poster session, we present the tools used to communicate and manage students’ expectations, such as webinars and pre-departure weeks. We will also touch upon how the communication of difficult topics such as the housing shortage in the Netherlands ties into this.