Improving engagement through social media: Using Instagram to encourage students to study abroad (S9.14)

09:00 – 10:00 CEST, 20 September 2024 ‐ 1 hour

Room: Session room 12

Panel session

Social media can help manage students’ expectations and it can be used as both a promotional and a retention tool, giving them a taste of what an international experience is really like. This session will provide the audience with tips and ideas to use Instagram as an interactive information platform and as a tool for reflection that can help students make the right decisions for them, and will present examples of challenges and important learnings.