Improving cross-functional team communication pathways: Mitigating silos between marketing and admissions (S2.05)

09:00 – 10:00 CEST, 18 September 2024 ‐ 1 hour

Room: Session room 02

Roundtable session

University admissions, marketing, and recruitment departments have different goals, strategies, and initiatives. However, they all have one major commonality: the international student. Problems arise when these units do not regularly communicate, share data, and understand the need for cross-functional collaboration. Experienced presenters will address the problems that can arise and offer real life solutions using their institutional strategies as examples.