Rethinking your marketing: It’s time for change (S2.04)

09:00 – 10:00 CEST, 18 September 2024 ‐ 1 hour

Room: Session room 14

Roundtable session

The students of today don’t just want a degree; they are seeking purpose and like-minded communities. So how do we engage with this mindset? Is traditional marketing still effective or do we need a more innovative approach? In this session, we’ll explore a specific market segment and how a university can tailor its strategy, emphasising engagement and lasting connections between prospects, students, alumni and the brand. Generation Alpha is en route and we must adapt to their preferences.