Connecting global trends and local practices: The importance of marketing for higher education institutions (S9.03)

09:00 – 10:00 CEST, 20 September 2024 ‐ 1 hour

Room: Session room 15

Roundtable session

What comes to mind when you hear ‘higher education marketing’? What if we told you that it is about much more than attracting and recruiting students? In this session, research meets practice to reveal what activities can be considered higher education marketing and what you can do to enhance the student experience and satisfaction while building loyalty among future alumni. Gain practical insights into what higher education marketing entails and learn about its benefits for your institution.